Therefore, a ‘scented story’ will be much easier to remember. Moreover, when scent is combined with art, you have a strong proposition in terms of telling stories and communicating ideas. So this is what: we do: we make
Different smells can evoke strong emotional reactions. In surveys on odour reactions, responses show that many of our olfactory likes and dislikes are based purely on emotional associations. The science behind this, how scent connects us to and evokes certain emotions, is proven true based on 'associative learning. Associative learning is how certain events or senses relate to past experiences that may trigger a positive or negative feeling associated with that memory.
According to a 2016 study in the scientific journal Brain Sciences, » odours that evoke positive autobiographical memories can increase positive emotions, decrease negative mood states, disrupt cravings, and reduce physiological indices of stress, including systemic markers of inflammation.
IMPACT OF AROMATHERAPY AND ESSENTIAL OILSSome studies measured the effects of aromatherapy on the anxiety, vital signs and sleep quality of hospital patients having stents fitted. Compared to a control group, the aromatherapy participants indicated reduced anxiety levels, increased Sleep and stabilized blood pressure. It is thought that aromatherapy benefits emotional well-being via the power of the mind-body connection facilitated by the limbic system.
Essential oils are liquid extracts of various potentially beneficial plants. Manufacturing processes can extract valuable compounds from these plants.
Essential oils often have a much more pungent smell than the plants they come from and contain higher levels of active ingredients. This is due to the amount of plant matter required to make essential oil.
There are different types of processes which extract the essential oils, including:
• Steam distillation-This process passes superheated steam through the plants, pulling the essential compounds away from the plant matter.
• Hydrodistillation-This process passes hot steam through the plants, pulling the essential compounds away from the plant matter.
• Cold pressing-This process works by mechanically pressing or squeezing plant matter to cause it to release essential juices or oils. A simple example would be smelling the fresh scent of lemon after squeezing or zesting a lemon peel.
The production and use of essential oils is an ancient industry rooted in the human desire for better-tasting foods and a beautifully smelling environment. To use these odoriferous materials in religious ceremonies and to enhance the beauty and attractiveness of men and women of early times is well documented.
Early use of herbs, flowers, fruits and spices added variety to an otherwise bland and uninteresting diet and encouraged the consumption of food products that might otherwise have been wasted.
Uses of Essential OilsIn Pharmaceutical industry
Plant-based oils comprise phenols, terpenes, and terpenoids for medical standards and health assistance. These compounds are used as essential ingredients in pharmaceutical agents and therapeutic drugs. These compounds' biological activities are used to treat various diseases.
Carvacrol compounds in essential oils can lower cholesterol levels, improve gut symptoms, and lose weight. These are also popular as pain-reducing agents and cancer-fighting properties.
Essential oils are widely used in capsules and tablets available from health food stores. The functional properties of ethereal oils make them vital ingredients in the pharma industry for producing capsules and tablets.
In food industriesFood industries face a significant challenge due to contaminated food products with different microbes such as bacteria, fungi, viruses, parasites, etc. These microbes deteriorate food items by producing toxins during pre- and postharvest processing. Mycotoxins are one of the most potent and well-studied toxic food contaminants of fungal origin, causing severe health hazards to humans.
The application of synthetic chemicals as food preservatives poses a real scourge in the present scenario due to their bio-incompatibility, non-biodegradability, and environmental non-sustainability.
Therefore, plant-based antimicrobials, including essential oils, have developed cumulative interest as a potential alternative to synthetic preservatives because they are eco-friendly and are generally considered safe.
In relieving stress and anxietyIt has been estimated that 43% of people with stress and anxiety use some form of alternative therapy to help relieve their symptoms.
Many tests have shown that the smell of some essential oils can work alongside traditional therapy to treat anxiety and stress.
For Headaches and migrainesIn the '90s, two small studies found that dabbing peppermint oil and ethanol on participants' foreheads and temples relieved them.
Recent studies have also observed reduced headache pain after applying peppermint and lavender oil to the skin.
For Sleep and insomniaSmelling lavender oil has improved women's sleep quality after childbirth and in patients with heart disease.
One review examined 15 studies on essential oils and Sleep. Most studies showed that smelling the oils positively affected sleep habits.
For Antibiotic and antimicrobialThe rise of antibiotic-resistant bacteria has renewed interest in the search for other compounds that can fight bacterial infections.
For Reducing inflammationIt has been suggested that essential oils may help fight inflammatory conditions. Some test-tube studies show anti-inflammatory effects.
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The very word conjures up an image of something fragile, a refined blend of ingredients, mixed to create a perfect sensory moment. Some fragrance, however, is not destined for a pampered bottled existence, but will become one of the industry’s workhorses. Scents in home or personal care and laundry products have a very important role to play under very challenging conditions. This has led to the development of perfume delivery systems that protect and carry perfume to the point at which it is required, a technique known as encapsulation.
Range of SmellWhen exciting the senses is your business, curiosity is a competitive advantage. And we love to explore... Through our willingness to be pioneers, we find and develop ingredients that give our customers the best fragrances for everything from fine perfumes to beauty, detergent and household goods.
Man is born with few flavor preferences. Most flavor preferences are acquired through direct experiential learning.Research demonstrates that increased liking and preference for healthier foods can be conditioned by pairing a healthy flavor with a positive outcome (Pavlovian conditioning), and by pairing the consumption of healthy foods with a rewarding outcome (instrumental conditioning).
Quotes -
I love dessert. All kinds. But there's something about ice cream that makes me happy. I am drawn to its simplicity. I am perplexed by the endless supply of constantly growing flavor options. And I am always in the mood for sprinkles and a sugar cone. - "Rachel Nichols"
